Comparison
Mirror.fyi vs AI visibility tools (Profound, Otterly, Peec, Scrunch)
Knowing what ChatGPT or Perplexity says about you is useful. Changing it is a different job.
AI visibility trackers (also called GEO / AEO tools) — including Profound, Otterly.AI, Peec AI, and Scrunch — are built for brand and marketing teams. They run prompts across AI answer engines, score visibility, sentiment, and citations, and recommend optimization. They measure and report. Their published materials do not describe a personal reputation-suppression campaign: no month-by-month plan to push negative search results down, no prepared bios and articles you own, no link-building promotion for that content, and no removal/deindexing packages for damaging URLs.
Mirror.fyi is built for people and businesses who need to fix what search and AI answers show. Its strategy is based on hundreds of successful campaigns. It works across platforms. Every piece of content is written to rank, with SEO included. You get a site builder through Lovable, promotion of the content (link building), a Removal & Deindexing Hub, review management, and a final step that locks results in. Mirror creates the content and gives you the outlets. You publish. You own every login.
Agencies that run the whole campaign charge thousands. Mirror prepares it for $99/month.
Side-by-side
| Feature | Typical AI visibility tracker (Profound, Otterly, Peec, Scrunch) | Mirror.fyi |
|---|---|---|
| What it is | Software that tracks how a brand appears in AI answers (share of voice, citations, sentiment, competitor comparison). | A reputation campaign platform for individuals and businesses with negative search results or AI answers. |
| Primary customer | Marketing, SEO, and content teams at brands and agencies (Otterly: “marketing teams & agencies”; Peec: “brands and agencies”; Profound: “AI Marketer” for companies; Scrunch: “brands” / “agencies”). | Professionals and businesses who need to change what people find when they search a name — advisors, attorneys, physicians, executives, and companies hit by complaints, news, or reviews. |
| Price (published) | Entry plans roughly $29–$250/month for prompt tracking; Profound Enterprise and Scrunch Enterprise are custom / not published as a self-serve monthly number. See the pricing table below. | Free Reputation Snapshot. Platform: $99 to start, then $99/month. Extra tracked searches $49/month each. Cancel anytime. |
| Strategy basis | Prompt sets, visibility benchmarks, GEO/AEO recommendations for brand content. | Personalized month-by-month strategy based on hundreds of successful campaigns, scored against the negative results on your name. |
| What it scans | AI answer engines / prompts (ChatGPT, Perplexity, Google AI Overviews, Copilot, Gemini, etc. — varies by plan). Focus is AI search visibility, not a full first-page Google/Bing reputation audit of every negative result type. | Google, Bing & Yahoo, news, images, video, forums, review sites, regulatory/complaint databases, and AI engines (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews). |
| Does it change what AI / search say? | Tracks and recommends. Published plans emphasize monitoring, analytics, audits, and (in some cases) content or page-optimization suggestions for brand marketing. They are not positioned as tools that suppress negative personal or professional search results. | Yes — by building and promoting accurate, owned content that outranks negatives, plus removal/deindexing when a real pathway exists. |
| Content written to rank (SEO) | Some tools list recommendations, audits, or limited content generation for brand GEO. Not a full reputation content pack (bios, articles, profile packets) for burying negatives. | All campaign content is written to rank, with SEO included. |
| Site builder | Not listed as a personal/professional site builder for reputation assets. | Site builder through Lovable, with a website kit in the campaign. |
| Promotion / link building | Citation and source analytics; marketing recommendations. Dedicated link building / promotion of reputation assets is not what these products sell as their core offer. | Promotion of the content (link building) is part of the campaign. |
| Removal & Deindexing Hub | Not listed. | Submit a URL; Mirror says whether a real removal/deindexing path exists and prepares the submission package (one included per month). |
| Review management | Not listed as a customer-review collection / response product. | Feedback routing, review-response drafts you approve and post, theme insights — included in the $99/month platform. |
| Final step | Ongoing prompt tracking and reporting. | A final step that locks results in. |
| Who publishes | You (or your marketing team) act on recommendations inside your own brand stack. | You create the accounts and publish Mirror's prepared content. Mirror never posts on your behalf. |
| Who owns logins | Your brand's own CMS, social, and analytics accounts — the tracker is a monitoring layer. | Always you. Encrypted Account Keys vault for every profile you create during the campaign. |
| Built for | Improving how a brand shows up when people ask AI shopping and research questions. | Fixing what search and AI say about a person or business when the first answer costs a client, job, or loan. |
Published tracker pricing (checked Nov 5, 2026)
| Tool | Published price | What you get (from their pricing pages) |
|---|---|---|
| Otterly.AI | Lite $29/mo (15 prompts); Standard $189/mo (100); Premium $489/mo (400); Enterprise custom. Annual: $25 / $160 / $422. | Daily tracking of ChatGPT, Google AI Overviews, Perplexity, Copilot; Gemini / Claude / AI Mode as add-ons; brand visibility, sentiment, citations, GEO recommendations. Aimed at marketers and agencies. |
| Peec AI | Starter $95/mo (50 prompts); Pro $245/mo (150); Advanced $495/mo (350); Enterprise custom. | Brand visibility, position, sentiment, share of voice vs competitors; source analytics; recommended actions. Aimed at SEO and marketing teams / brands and agencies. |
| Profound | Trial free (50 prompts daily for 7 days on ChatGPT, Gemini, Google AI Overviews). Enterprise: custom (up to 9 answer engines). No self-serve monthly price on the pricing page. | Answer Engine Insights + “AI Marketer” agents for brand marketing teams. |
| Scrunch | Core $250/mo (125 prompts; ChatGPT, Perplexity, Google AIO, Copilot). Enterprise custom. Agency Core $500/mo (per Scrunch FAQ). | AI visibility monitoring, site audits, insights; Enterprise adds wider model coverage and AXP. Aimed at brands and agencies. |
Why Mirror.fyi — monitoring vs changing
An AI visibility tracker answers: “How often does our brand get cited in AI answers?” Mirror.fyi answers: “What does the internet say about my name — and what do I do next to change it?”
Those are different problems. Trackers are priced and packaged for marketing teams buying prompt volume. Someone with a complaint thread, a regulatory record, a news article, or a wrong ChatGPT answer needs a reputation campaign, not a share-of-voice dashboard.
What $99/month buys on Mirror.fyi:
- A strategy based on hundreds of successful campaigns, sequenced month by month around your actual results.
- Coverage across platforms — classic search and AI answers.
- Content written to rank, with SEO included — bios, articles, profile packets, website kits — prepared for you.
- A site builder through Lovable.
- Promotion (link building) so published content can gain strength.
- Removal & Deindexing Hub when a real takedown path exists; suppression when it doesn't.
- Review management for businesses whose star ratings cost them customers.
- A final step that locks results in.
- You publish and own every login. Agencies charge thousands to run this as a managed service.
We create it. You post it. You own it.
FAQ
Are Otterly, Peec, Profound, and Scrunch reputation management tools?
No. Their public positioning is AI search / GEO visibility for brands and marketing teams: track prompts, citations, sentiment, and competitors. They are not sold as personal reputation-suppression platforms for burying negative Google results.
If a tracker already shows what ChatGPT says about me, why do I need Mirror.fyi?
Seeing the answer is only the first step. Mirror's free Snapshot also checks AI answers (and Google/Bing), then the paid platform builds the strategy, writes the content to rank, gives you the outlets, promotes what you publish, and includes removal/deindexing help when a pathway exists — plus a final step that locks results in.
Does Mirror.fyi replace an AI visibility tracker for a marketing team?
Mirror is built for reputation campaigns on a name or business, not for enterprise brand GEO dashboards with hundreds of prompts and competitor share-of-voice. Marketing teams that only need AI citation analytics should use a tracker. People who need to change damaging results should use Mirror.
Does Mirror.fyi post content for me?
No. Mirror builds the strategy, writes the content to rank, provides the outlets, promotes published assets, and includes a final step that locks results in. You create the accounts, publish, and paste the live URL back. You keep every login.
Can I try Mirror.fyi before paying?
Yes. The Reputation Snapshot is free (no card). It grades one search term across Google, Bing & Yahoo, ChatGPT, and Perplexity, and gives a difficulty rating and one first action.
Get your free Reputation Snapshot
See what Google, Bing, ChatGPT, and Perplexity say about you — free, private, no card.
Sources (checked Nov 5, 2026)
AI visibility trackers
- Otterly.AI pricing — Lite $29 / Standard $189 / Premium $489 / Enterprise custom; annual $25 / $160 / $422; engines and add-ons; “marketing teams & agencies”
- Peec AI pricing — Starter $95 / Pro $245 / Advanced $495 / Enterprise custom; “Trusted by 4000+ brands and agencies”; visibility, sentiment, sources, recommended actions
- Profound pricing — Trial free (50 prompts / 7 days / ChatGPT, Gemini, AI Overviews); Enterprise custom; “AI Marketer” for companies
- Scrunch pricing — Core $250/mo; Enterprise custom
- Scrunch pricing FAQ — Agency Core $500/mo