What reputation management actually costs
A managed firm will quote you $15,000–$30,000+ to suppress negative search results, on a six to twelve month retainer. Mirror.fyi prepares the same campaign for $19 once or $99 a month — you carry it out yourself, with AI guidance at every step.
Mirror.fyi Reputation Snapshot
See what the internet says about you today, and how hard it would be to change.
- One tracked search of your choice
- Every result classified positive, neutral, or negative
- Your Mirror.fyi Reputation Score, explained
- Suppression difficulty and why it was assigned
- A short list of recommended next steps
- The full personalized strategy
- Prepared content
- Ongoing monitoring
Mirror.fyi Plus
The complete campaign, prepared for you and executed by you.
- Everything in the Snapshot
- Your complete personalized suppression strategy
- Ready-to-publish content written for each action
- Weekly scans across Google, Bing, and the AI answer engines
- The in-portal AI assistant and the full reputation guide
- Account Keys vault for every profile you create
- Additional tracked searches, $49 / month each
No setup fee. No minimum term. Snapshot customers who upgrade within 30 days are credited their $19 and pay $80 to start Plus.
The same campaign, without the $15,000 retainer
A managed reputation firm will quote $15,000–$30,000+ for this work. Mirror.fyi does the analysis, the strategy, and the writing — you do the publishing. That single difference is worth roughly 92%.
| What you get | Agency | Mirror.fyi Plus |
|---|---|---|
| Reputation analysis and scoring | Included | Included |
| Negative-item difficulty assessment | Included | Included |
| Personalized suppression strategy | Included | Included |
| Content written for you | Included | Included |
| Ongoing monitoring and reporting | Included | Included |
| Who publishes the work | The agency | You do |
| Who owns the accounts and assets | Often the agency | Always you |
| Contract | 6–12 month minimum, typical | Cancel anytime |
Agency pricing is an industry range, not a quote from any specific firm. Depending on your strategy you may also choose to pay separately for a domain, hosting, or article placements — Mirror.fyi always tells you which steps involve outside spend before you take them. Start with the $19 Reputation Snapshot to see where you stand first.
The third-party costs nobody quotes you
A suppression campaign needs real assets, and some of those cost money. Mirror.fyi does not mark them up or take a cut — you buy them directly and you own them.
- Personal domain — roughly $10–$25 a year. A name-matching domain is usually the single strongest asset in a suppression campaign.
- Website hosting — often around $50 a month. Needed to publish and maintain the site behind that domain.
- Profile and directory platforms — free to modest. Most professional profiles are free; a few premium listings charge.
Even at the top of that range, a full year of Mirror.fyi Plus plus assets lands far under the $15,000 floor of an agency engagement — $1,188 against a saving of roughly $13,812.
Reputation management cost questions
How much does online reputation management cost?
Managed reputation firms typically quote $15,000 to $30,000 or more for a suppression campaign, usually on a six to twelve month retainer. Mirror.fyi charges $19 once for a Reputation Snapshot and $99 per month for Mirror.fyi Plus, which prepares the same campaign for you to execute yourself.
Why are reputation management agencies so expensive?
Most of an agency retainer pays for labor and account management: writing content, building profiles, publishing, and reporting. Mirror.fyi replaces that labor with AI. It analyzes your results, scores them, writes the material, and tells you exactly where to publish it — you do the publishing, which is what removes the retainer.
Are there costs beyond the subscription?
Yes, and Mirror.fyi tells you about them up front. A campaign usually needs a personal domain (roughly $10–$25 a year) and basic hosting (often around $50 a month). Some profile and publishing platforms have their own fees. Those costs are paid to third parties, not to Mirror.fyi, and you own everything you buy.
Is there a contract or setup fee?
No setup fee and no minimum term. Mirror.fyi Plus is $99 per month and you can cancel at any time. Additional tracked searches are $49 per month each.
Can I start with the cheaper option?
Yes. Start with the $19 Reputation Snapshot to see your results, your score, and how difficult the negatives would be to suppress. If you upgrade to Plus within 30 days, your $19 is credited and you pay the remaining $80.
How much does it cost to suppress one negative article?
Agencies often price per item, with a single stubborn result on a high-authority site running several thousand dollars. Mirror.fyi does not price per item — your subscription covers the strategy and prepared content for every negative result it finds on your tracked search.
Start with the $19 Snapshot
See exactly what is out there and how hard it would be to push down, before you commit to anything else. Or read how suppression actually works.
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