You shape what AI says about you. We show you exactly how.
Mirror.fyi is self-service software that analyzes your visibility, identifies the highest-impact action to take next, and prepares the strategy and ready-to-publish content — so attorneys, physicians, financial advisors, and executives can take control of how ChatGPT, Perplexity, Gemini, Google AI, and traditional search engines like Google and Bing describe them.
Search is being replaced by answers.
Your next client, patient, referring physician, or board contact no longer scrolls through ten blue links. They ask ChatGPT, Perplexity, Gemini, Google AI Overviews, or Copilot a question and read one synthesized paragraph. That paragraph decides whether they call.
For a securities litigator, a spine surgeon, or a wealth manager, that one paragraph is the entire first impression. When it is incomplete, outdated, generic, or wrong — you lose the introduction before it happens. When it is accurate, credentialed, and distinctive — you win engagements you never knew were in play.
What we do — and what we do not
- Mirror.fyi does: analyze your AI visibility, identify the highest-impact action, explain why it matters, and prepare the strategy and ready-to-publish content for you to use.
- Mirror.fyi does not: publish, post, email, or pitch anything on your behalf; buy fake mentions; write anonymously; or promise to "delete" negative results. You always execute the action yourself.
The Mirror.fyi process
Start with a $19 Reputation Snapshot or go straight to Mirror.fyi Plus at $99 to start, then $99 per month, cancel anytime. Every step runs inside your dashboard, and you stay in control of what gets published and where.
AI visibility analysis and baseline
You complete a short intake describing your practice, your audience, the questions you want to own, and your goals. Mirror.fyi's analysis engine scans how you currently appear across ChatGPT, Perplexity, Gemini, and Google AI Overviews — plus the traditional search results on Google and Bing that feed them — the queries you win, the queries competitors win, and the citations each engine is drawing from.
With Mirror.fyi Plus you receive a written strategy: positioning thesis, target answer queries, competitive gap analysis, and the highest-impact actions to take first.
- Live baseline scan across four major AI answer engines and Google/Bing search
- $19 Reputation Snapshot to see exactly where you stand
- Mirror.fyi Plus: $99 to start, then $99/month — $19 credited if you upgrade within 30 days
Materials intake and your Reputation Vault
Once your plan is active, you upload the raw material of your career: biography, CV, case results, publications, speaking history, media appearances, credentials, awards, board memberships, and your point of view. Everything lives in your encrypted Reputation Vault.
Mirror.fyi converts these into structured profile assets: a canonical author bio, schema.org markup, professional-entity data, and citation-ready fact sheets — the substrate it uses to prepare content that AI models retrieve, cite, and paraphrase.
- Encrypted per-customer storage with row-level security
- Schema.org Person, Attorney, Physician, and Organization markup
- Machine-readable fact sheets that ready-to-publish drafts draw on
Prepared actions you execute yourself
For each recommended action, Mirror.fyi prepares everything you need: a clear explanation of why it matters, step-by-step instructions, and ready-to-publish content — an article draft, a profile update, expert commentary, or structured data — drawn from your Reputation Vault and written in your voice.
You take the prepared content to the destination yourself — your firm site, an industry publication, a professional association, or another authoritative outlet — and publish it. Mirror.fyi never posts, submits, or contacts anyone on your behalf; the byline, the account, and the action are always yours.
- Prepared strategy, instructions, and content for every action
- You publish it yourself, on your own accounts and byline
- Actions prioritized by impact on AI retrievability, not vanity metrics
Verification, monitoring, and monthly reporting
Once you have published an action, you paste the live URL back into Mirror.fyi. It verifies the content is live and begins tracking it. Every week, Mirror.fyi also runs your target queries against ChatGPT (via Perplexity Sonar), Perplexity, Gemini, Google AI, and traditional Google and Bing search results — recording answer text, page-one rankings, citations, mention status, and sentiment for each query, and detecting shifts against the prior week.
When something changes — a new competitor citation, a lost mention, a sentiment swing, or a dropped search ranking — you receive an alert email. At month end, you receive a downloadable PDF report summarizing your visibility trends and the actions you have completed.
- URL verification and tracking for every action you publish
- Weekly cross-engine scans of every monitored query
- Change-detection alerts via notify.mirror.fyi
- Monthly PDF report ready to share with partners
The AI and search engines we cover
Mirror.fyi monitors and shapes visibility across every major consumer and professional AI answer engine — and the traditional search results that power them.
OpenAI's default model powers hundreds of millions of weekly conversations. We shape retrieval-layer visibility and, when browsing is enabled, live citation.
A cited-answer engine used heavily by researchers, journalists, and professionals. Every answer carries source links — a direct path to attribution.
Google's synthesized answer box now sits above the classic ten blue links for a growing share of professional-service queries.
Google's conversational AI, integrated into Workspace and Android. Draws on Google's retrieval graph and structured profile signals.
Anthropic's assistant, widely used inside law firms, hospitals, and finance. Retrieves from authoritative long-form content.
Bing-powered answers embedded in Windows, Office, and Edge. Reflects the Bing index and cited sources.
The classic index that still drives most professional-service discovery. We track page-one rankings, rich results, and the sources AI Overviews pull from.
Microsoft's search engine powers Copilot and reaches a distinct professional audience. We monitor rankings and citation placement here too.
What you see in your dashboard
Every customer account includes the same self-service tools you use to analyze your visibility, prepare content, and track results.
Query-by-query view of how each AI engine describes you this week — with sentiment, ranking, and citation sources side by side.
Every prepared action includes the strategy, step-by-step instructions, and ready-to-publish content for you to take and publish yourself.
A chronological feed of every action you have completed, URL you have submitted, and visibility shift in one place.
A downloadable, client-ready summary of your visibility trends and the actions you have completed.
Row-level security on every table, encrypted uploads, and strict per-customer isolation. Your intake, materials, and reports are visible only to you.
Mirror.fyi drafts and prepares fast; you decide what to publish and where. Nothing goes live under your name unless you publish it yourself.
Mirror.fyi is not optimizing for one AI. It monitors and helps you shape the answer layer across ChatGPT, Perplexity, Gemini, Google AI, Claude, and Copilot — plus the Google and Bing search results that feed them.
The same campaign, without the $15,000 retainer
A managed reputation firm will quote $15,000–$30,000+ for this work. Mirror.fyi does the analysis, the strategy, and the writing — you do the publishing. That single difference is worth roughly 92%.
| What you get | Agency | Mirror.fyi Plus |
|---|---|---|
| Reputation analysis and scoring | Included | Included |
| Negative-item difficulty assessment | Included | Included |
| Personalized suppression strategy | Included | Included |
| Content written for you | Included | Included |
| Ongoing monitoring and reporting | Included | Included |
| Who publishes the work | The agency | You do |
| Who owns the accounts and assets | Often the agency | Always you |
| Contract | 6–12 month minimum, typical | Cancel anytime |
Agency pricing is an industry range, not a quote from any specific firm. Depending on your strategy you may also choose to pay separately for a domain, hosting, or article placements — Mirror.fyi always tells you which steps involve outside spend before you take them. Start with the $19 Reputation Snapshot to see where you stand first.
Frequently asked questions
Everything most professionals ask before getting started.
What does Mirror.fyi actually do?
Mirror.fyi finds the negative material attached to your name — regulatory actions and disciplinary records, complaints, lawsuits and court records, unflattering news coverage, aggregator profiles, and false or damaging claims repeated by AI answer engines — scores how bad the situation is, scores how difficult each item will be to push down, and then hands you a step-by-step plan to build credible material that outranks it. It is a suppression platform, not an SEO lead-generation service.
How is this different from SEO or review management?
SEO agencies try to rank a business for commercial keywords so it wins new customers. Review platforms chase star ratings. Mirror.fyi does neither. Mirror.fyi is concerned with one question: when someone searches your name, or asks ChatGPT, Perplexity, Gemini, or Copilot about you, what negative material shows up — and what will it take to bury it under accurate, credible, customer-owned content.
Does Mirror.fyi remove negative results?
No, and no honest provider can promise that. Google, Bing, and the AI platforms control their own results, and the sites hosting the material control their own pages. Mirror.fyi works through suppression: building enough strong, credible, well-structured material about you that the negative item is pushed down and out of the visible results, and that AI answers have better sources to draw from.
Does this cover AI answers as well as Google and Bing?
Yes. Mirror.fyi tracks ChatGPT, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot, Google, and Bing. AI answers and classic search are increasingly fed by the same underlying pages, so the material you build to suppress a negative link in Google is usually the same material that corrects what an AI system says about you.
Who is Mirror.fyi built for?
Two groups. Individuals with something negative attached to their name — a complaint, a lawsuit, an arrest record, a news story, or an AI answer repeating something untrue. And licensed professionals — financial advisors, attorneys, physicians, agents, and executives — whose regulatory records, disciplinary entries, and complaint-site listings are public and easy to find.
Who does the work — me or Mirror.fyi?
You do. Mirror.fyi runs the analysis, builds the strategy, and prepares each action with instructions and ready-to-use content, but Mirror.fyi never publishes, posts, submits, or contacts anyone on your behalf. You create the accounts, publish the material yourself in your own voice, and then paste the live URL back into Mirror.fyi, which verifies it and tracks its effect. That self-service model is why this costs a fraction of a managed agency campaign.
What is the Reputation Snapshot?
The Reputation Snapshot is a $19 one-time assessment. It scans what people see when they search your name, scores your reputation, lists the specific concerning items it found, rates how difficult each one will be to suppress, and inventories the assets you already control. It is an assessment only — it does not include the personalized strategy, the prepared actions, the Reputation Guide, or ongoing monitoring.
What is included in Mirror.fyi Plus?
Mirror.fyi Plus includes everything in the Snapshot plus your personalized suppression strategy, prepared action items with step-by-step instructions and ready-to-use content, continuous monitoring of one tracked search across every AI engine and Google and Bing, monthly reassessment and change tracking, the full Mirror.fyi Reputation Guide inside the portal, the in-portal AI assistant, and Account Keys — an encrypted locker for the logins of every account you create along the way.
What does Mirror.fyi cost?
The Reputation Snapshot is $19 one time. Mirror.fyi Plus is $99 to start — covering your full analysis, your strategy, and your first 30 days — and then $99 per month. If you bought a Snapshot and upgrade within 30 days, your $19 is credited, so the upgrade is $80. Each additional tracked search beyond the first is $49 per month. No setup fee, no contract, cancel anytime.
Will I have other costs outside the subscription?
Possibly. Depending on your strategy you may choose to pay separately for a domain, website hosting, an AI site builder, article placements, press distribution, design or video tools, or photography. Mirror.fyi tells you which recommended steps cost nothing and which involve outside spend, and you decide what to buy. A self-service campaign typically runs a fraction of the $15,000 to $30,000 a managed agency campaign can cost.
How long does suppression take?
Think in months, not days. New material has to be discovered, indexed, and evaluated against pages that already rank for your name. Most customers spend the first 30 days building the foundation, months two and three publishing and connecting assets, and months four through six refining what is gaining traction. A weak source may move quickly; a government, regulatory, court, or major-newspaper result may take considerably longer. These are planning ranges, not promises.
What is the difficulty score?
Every negative item is rated on how hard it will be to push down. A page on a low-traffic site with few links is easier to outrank than a regulatory database, a court record, or a national news story. The difficulty score explains why two people with one negative result each can need very different amounts of content, time, and outside spend.
Can I see what the report looks like before I buy?
Yes. There is a full sample report on the site built around a fictional professional, showing the reputation score, what people see when the name is searched, the concerning items that were found, the difficulty rating for each, the assets already in place, and the recommended next steps.
What is the Reputation Guide?
The Reputation Guide is the full playbook — written from hundreds of real reputation campaigns — covering how search and AI answers treat a name, which assets actually work, how to build and connect them, what to expect month by month, and where people waste money. It lives inside the portal and is available to Mirror.fyi Plus members only.
What are Account Keys?
Account Keys is an encrypted locker inside the portal for the accounts you create while executing your strategy — your site host, publishing platforms, video and profile accounts. You store the URL, username, and password once, encrypted at rest, so you can always get back in to make updates. It is available to Mirror.fyi Plus members, since it is meant for people doing work in the platform each month.
Is my data secure?
Yes. Every account is isolated with row-level security, uploaded materials and stored credentials are encrypted at rest and accessible only to you, and Mirror.fyi never sells customer data, never trains third-party models on your materials, and never shares your account information with anyone else.
How do I get started?
Complete the short intake — about five minutes about your situation, your name variations, and what you are worried people are finding. From there you can buy the $19 Reputation Snapshot to see exactly where you stand, or start Mirror.fyi Plus for the full strategy, prepared actions, guide, and ongoing monitoring.
See how you currently appear in AI.
Your intake takes about five minutes. You will get a written AI strategy, a baseline visibility scan, and clear month-to-month pricing before you commit to anything.