No agency, no account manager

See What The Internet Says About You — Then Change It With AI for $99.

  • Complete report of Google, Yahoo, Bing, ChatGPT, Gemini, and more
  • Your complete personalized reputation repair strategy
  • Your Reputation Guide written by an industry CEO
  • All content created for you
  • Outlets for publication chosen specifically for your campaign
  • Portal for promoting all of your assets
  • Deindexing and removal requests drafted for your submission
  • Complete review management platform
Start free

Free Reputation Snapshot

See what the internet says about you today — takes about a minute.

Helps us find the right person.

By requesting a Snapshot you confirm it’s for you or your own business.

Free — no credit card required.

AI Reputation Management for $99 per month

Agencies charge $15,000–$30,000+ for the same campaign. No setup fee, cancel anytime.

Free to see it. $99 a month to fix it.

The Reputation Snapshot costs nothing. Mirror.fyi is the whole platform — your repair strategy and action items, the Reputation Guide, removal and deindexing, review management, prepared content and scripts, and the Assist Bot. Cancel anytime. Additional tracked searches are $49/month each.

Free

Free Reputation Snapshot

See what the internet says about you today.

$0
One search term · no credit card required
  • One Google search term
  • First-page Google analysis
  • Brief Google AI snapshot
  • Basic reputation grade
  • Basic difficulty rating
  • Estimated traditional campaign cost
  • One recommended first action
Get my Free Snapshot
Everything in the platform

Mirror.fyi Subscription

Your complete strategy plus month-by-month guidance you carry out yourself.

$99 /month
$99 to start, then $99/month · cancel anytime
  • The full Reputation Report Every place people look for you, not just the first page of Google.
  • Your personalized strategy The campaign plan an agency would charge five figures to build.
  • Your private back office The portal where the campaign actually gets run.
  • Prepared content and scripts You never start from a blank page.
  • Removal & Deindexing Hub Not every negative result has to be outranked. Some can come down — if you know what to ask for.
  • Review Management For businesses whose reviews are costing them customers.
  • Mirror.fyi Assist The account manager an agency bills you for every month.
  • The vault and the guide Everything you build stays yours, and you always know how to use it.
Start Mirror.fyi — $99

Run the free Snapshot first. You can move up to Mirror.fyi at any time — $99 per month, no setup fee, cancel anytime.

You execute each action on the external platform and submit the URL — Mirror.fyi never posts or contacts anyone on your behalf.

Mirror.fyi is an autonomous AI reputation management platform

Mirror.fyi analyzes your online reputation, identifies what needs to change, builds your campaign strategy, creates the content and assets you need, and adjusts the plan as your results evolve.

Everything lives in one portal — what Google and AI say about you, what to do next, your campaign progress, and every asset you build along the way.

AI runs the strategy. You stay in control and own everything.

mirror.fyi/client
Tracked search
John Doe financial advisor
Monitoring weekly across 7 surfaces
31out of 100
Reputation Score
At risk
Difficulty
High difficulty
6 negative results · 1 owned on page one
Search-result movement
  • #2Regulator disclosure page 0
  • #3Complaint board thread1
  • #6Bureau profile2
  • #4Your firm bio page2
AI answer engines
  • ChatGPTRepeats the complaint thread
  • PerplexityRepeats the regulator record
  • GeminiNeutral summary, no negatives cited
  • Google AI OverviewsCites your firm bio page
Next recommended action
Answer the two unanswered bureau complaints

Unanswered is what makes them damaging. This is the fastest change available and it alters what the page itself says, not just where it ranks.

Mirror.fyi prepared

Mirror.fyi drafts both responses in compliance-safe language and shows you exactly where each one is submitted.

You execute

You review, submit them from your own account, and send Mirror.fyi the links.

Monitored weekly and fully reassessed every month.

GGoogleBBingAIChatGPTGMGeminiPXPerplexity
mirror.fyi/client
31out of 100
Negative results
6
Owned on page one
1
Difficulty
High difficulty
  • John Doe financial advisor2 days ago
  • Is John Doe trustworthy?2 days ago

Your Reputation Dashboard

Your score, tracked searches, negative results, assets, and changes over time.

mirror.fyi/client/tasks
  • Answer the two unanswered bureau complaints
    About 20 minutes · Bureau complaint portal
  • Have AI Build your own custom domain website
    About 60 minutes · johndoe.com
  • Publish the long-form article prepared for you
    About 45 minutes · Medium

Your Action Queue

One recommended action at a time, with the strategy, prepared content, and exact publishing instructions.

mirror.fyi/client/assets
  • Biography
    john-doe-bio-long.docx
  • Headshot / photo
    headshot-2026.jpg
  • Credentials / awards
    certifications-and-licenses.pdf
  • Account Keys
    5 logins stored, encrypted at rest

Your Reputation Vault

Your biography, credentials, media, links, documents, and account information organized in one secure workspace.

Every surface that shapes your reputation

We track — and influence — what people find when they research you across the modern web.

AI answer engines

ChatGPT, Perplexity, and Gemini — what they say about you and which sources they cite.

Google AI Overviews

The AI summary at the top of Google for your name and key queries.

Google & Bing SERPs

The top ten organic results — the first impression that never goes away.

Wikipedia & knowledge panel

Authoritative entries and Google's knowledge panel where they exist.

News & press mentions

New articles, interviews, and industry coverage tracked as they appear.

Owned narrative assets

Bios, thought-leadership, published articles, and speaker profiles.

Sentiment & source quality

Not just whether you rank — how you're described and by whom.

Competitive positioning

How you appear next to peers when a decision-maker is comparing options.

How Mirror.fyi works

Mirror.fyi analyzes, explains, and prepares the work. You carry it out on your own accounts, on your own schedule, and keep ownership of everything you create.

1

Enter one tracked search

Usually your name — or your name plus your city, company, or profession. Each variation shows different results.

2

Get your Reputation Snapshot

Mirror.fyi scans that search now, free, and explains your grade, your strongest result, your most concerning result, how difficult it looks, and what a traditional agency campaign typically costs.

3

Upgrade for your full strategy

Mirror.fyi gives you the complete personalized strategy, one recommended action at a time, with the content, metadata, and step-by-step instructions prepared for you.

4

You publish, Mirror.fyi tracks it

You create the account, click publish, and submit the live URL. Mirror.fyi records the asset, rescans monthly, and adjusts the strategy based on what actually changed.

Your Free Snapshot Gets You Started

Your snapshot shows your Grade, difficulty, timeline, and cost estimates for a traditional agency run campaign.

mirror.fyi — free Reputation Snapshot
31out of 100
At risk — negative material dominates his name
High difficulty · 8–12 months to clear page one at a normal publishing pace
$15,000–$20,000+ depending on agency and publishing choices
Tracked search
"John Doe financial advisor"
Most important concern

The complaint thread at position 3

The regulator record above it is permanent and expected in his industry. The complaint thread is not: it is a single unanswered accusation that reads as fact, it is what the AI assistants quote, and it is the highest-severity item that can realistically be moved this year.

What people find first
  • #2

    Disclosure page listing a settled customer dispute

    Google · Regulatory / disciplinary record

    critical
  • #3

    "John Doe took my retirement money" thread

    Google · Complaint site

    critical
  • #6

    Two complaints marked unanswered

    Google · Unresolved complaint

    high
  • #8

    Article naming him in a client-losses story

    Google · Negative article

    high

The Mirror.fyi Full Reputation Report goes further: every engine people search, your strongest existing assets, missing foundations, additional searches worth tracking, and your month-by-month plan.

Sample Full Mirror.fyi Reputation Report

Sample data for an illustrative person — no real individual is shown.

Mirror.fyi

An assistant that already knows your situation

Mirror.fyi Assist lives inside the portal, not on this page. It has read your report, your tracked searches, your difficulty scores, and the full Mirror.fyi Reputation Guide — so you can ask why a result is hard to move, what to do next, or how to word something, and get an answer grounded in your own account.

This replaces the account manager an agency would bill you for every month.

mirror.fyi/client — Mirror.fyi Assist
Why is this result considered difficult to move?
Mirror.fyi Assist
This result appears on a government domain, ranks in position two, and has stronger authority than the assets you currently control. Your strategy should first build foundational assets before targeting this result directly.
So which one should I work on this week?
Mirror.fyi Assist
The bureau profile at position six. It is the only item where responding changes what the page itself says, it takes about twenty minutes, and your response draft is already prepared in your Action Queue.
Mirror.fyi Assist is available inside the portal to Mirror.fyi members.
Mirror.fyi

The Mirror.fyi Reputation Guide

Written by a 20-year reputation industry executive — someone who has planned and executed suppression campaigns against news organizations, government websites, regulatory records, and court results. Not a blog, not AI filler. The same playbook agencies charge tens of thousands of dollars to execute on your behalf.

16 chapters, inside the portal, for Mirror.fyi members. It is also what the Assist Bot answers from.

See the full table of contents →
  • Reputation Management Is No Longer a Mystery
  • What Reputation Management Actually Is
  • What Artificial Intelligence Has Changed
  • Your Personal Website Is the Foundation
  • Medium Is a Foundational Publishing Asset
  • YouTube Is One of the Strongest Assets You Can Own
  • LinkedIn Is More Important Than Many People Realize
  • Connect Every Asset
  • AI Search Has Changed Online Reputation Management
  • Social Profiles Support the Larger Strategy
  • Strong Negatives Require Stronger Assets
  • Publishing Is Only Half the Work
  • The Guide Provides the Framework—Your Strategy Provides the Plan
  • Realistic Expectations, Timelines, and Costs
  • The Campaign Creates More Than Suppression
  • What You Are Really Paying For

The same campaign, without the $15,000 retainer

A managed reputation firm will quote $15,000$30,000+ for this work. Mirror.fyi does the analysis, the strategy, and the writing — you do the publishing. That single difference is worth roughly 92%.

Managed reputation agency
$15,000$30,000+
Typical campaign, often on a 6–12 month minimum
Mirror.fyi
$1,188
A full year — $99 to start, then $99/month. Cancel anytime.
What you getAgencyMirror.fyi
Reputation analysis and scoringIncludedIncluded
Negative-item difficulty assessmentIncludedIncluded
Personalized suppression strategyIncludedIncluded
Content written for youIncludedIncluded
Ongoing monitoring and reportingIncludedIncluded
Who publishes the workThe agencyYou do
Who owns the accounts and assetsOften the agencyAlways you
Contract6–12 month minimum, typicalCancel anytime

Agency pricing is an industry range, not a quote from any specific firm. Depending on your strategy you may also choose to pay separately for a domain, hosting, or article placements — Mirror.fyi always tells you which steps involve outside spend before you take them. Start with the free Reputation Snapshot to see where you stand first.

Built for professionals whose reputation is the practice

Attorneys. Physicians and surgeons. Financial planners and wealth advisors. Executives and founders. If the wrong first answer costs you the client, this is for you.

See what the internet says about you. It’s free.

Run your Reputation Snapshot, see your grade, and decide about Mirror.fyi ( $99/month) after you’ve seen it.

Start free

Free Reputation Snapshot

See what the internet says about you today — takes about a minute.

Helps us find the right person.

By requesting a Snapshot you confirm it’s for you or your own business.

Free — no credit card required.